Deciding regarding a press release and earned media coverage is a critical decision for many organizations. While sending a media announcement provides immediate control over your message and reach , it’s essentially an advertisement . On the other hand, gaining news attention from reputable news

While a media announcement can initiate the narrative about your firm , it’s generally considered a one-sided form of outreach. Earned news attention, however, often holds considerably more weight when it comes to establishing business credibility . Receiving positive features in respected outlet